You’ve carried out the interviews – enlightening weren’t that they? It’s now time to put that information that is certainly in your head upon paper, and pull it all together to a complete picture.

This article employs on from our previous article which gave tips on how to perform the interviews themselves. In this article we give you some likely techniques to work with whilst examining your selection interviews, helping mildew your results into a thing tangible.

Kind your conclusions into a communication

After interviews you’ll find that you could have lots of interesting thoughts and ideas jumping around the head, but perhaps in not any clear structure. The effects will be easier to understand and convey in front of large audiences if they are ordered into a obvious narration.

The best way to do this to achieve this is to put everything down on paper then sift through the results to create a final single story.

Sticky notes & a white colored board

* Put all the concepts, options and results you seen in each interview onto sticky notes (each point needs to be on its own note).
* Attempt to avoid long sentences as you should be able to quickly scan that and know very well what it refers to, each post-it should only contain about 10 text.
* Twenty-four hours a day use short quotes or perhaps simple summaries if that they sum up the finding very well.
* Place in a number or perhaps an interviewee name towards the corner so you can keep track wherever each sticky came from.
* If you interviewed people via differing teams (for example new and returning customers) patterns will probably be easier to spot if you set a symbol to each post-it (or used color co-ordinated post-its) to show which will group they belonged to.

After the selection interviews you’ll know the common themes that appear through the interviews, so approach the post-its around and group them accordingly.

Invest some time with this kind of, you may find the original groupings switch over time. This is called a great ‘affinity diagram’. An advantage of using post-its is that you’ll the whole of your outcomes at once, rather than seeing a small part over a screen at any one time. Viewing the ‘big picture’ will let you visualise the proceedings more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the versatility to make further changes to the diagram whenever needed.

When you are able to, try this on a white-colored board. This has 2 positive aspects:

* You are able to draw jewelry around the organizations, and add annotations where necessary.
* The post-its will probably stick and stay where you need these people (rather than deciding to fall towards the floor at most inopportune times).

Essentially you’re making a visual portrayal (almost a mind map) of the consequence. Once really visualized, you’ll find it’ll help to make a lot more impression.

Don’t forget as to why you had been conducting the interviews

The first document emphasized the necessity to have a definite goal when ever conducting the interviews:

“The aims of interviews are to discover:

5. Users’ goals and needs.
* How users accomplish tasks in your site (or would do if features was available).
* What users believe the site gives them (and what more they will really want/need). ”

This might act as a good framework to put on your studies, and should always be remembered even though conducting the analysis. Yet keep in mind that the advantage of interviews is definitely their overall flexibility so if you come to feel placing an alternative solution focus on the results clarifies your findings, you can do so.

Bounce your ideas off someone else

Stand in front of your post-its and speak your results through with someone (or several people). Encourage questions. You will not be competent to answer every single question, however, you will find wherever gaps in your explanations will be. Talking throughout your findings will in addition help even more clarify your ideas, and you’ll find out where the breaks are in your overall picture.

You may also locate bouncing creative ideas off folks that didn’t show up at the selection interviews useful. Experiencing the results with an individual with a diverse perspective from your can generate ideas do not have considered or else.

Take your time

There is a first couple of hours will be filled up with a madness of writing and collection post-its, you should then rest on the end result. You will find your subconscious keeps on taking care of the problems, and you could well discover you wake up with even more ideas, or perhaps when getting a soak within a bath, or on the walk home… There will always be further portions to add, and changes to be created to your cast diagram.

Producing your findings from selection interviews is like developing a photograph by hand. It takes some if you buzz through the method then the consequence is quite a bit less it should be. Spend some time over the each stage, you will possess been given an outstanding amount info to procedure during the selection interviews, so ensure anything relevant gets down and a clear total message is able to develop.


Once you aren’t done it just leaves the ‘simple’ couple of:

* Making whatever alterations are required to your site
2. Producing personas
* Checking out problems with your current site
2. Directing fresh design principles

another one on the thousands of concerns interviews can feed extremely useful information into . But these “small” challenges might be possible knowing your hard work pays off come go live.

As i have said in the previous article “interviews are an easy way to find complex information about the users”, just remember that more work is needed than expected to pull out those amazing results.