You’ve carried out the interviews – enlightening weren’t that they? It’s the time to put the only thing that information gowns in your head down on paper, and pull all of it together to a complete photo.

This article uses on from your previous document which gave tips on how to execute the selection interviews themselves. In this article we give you some likely techniques to use whilst studying your interviews, helping mold your benefits into a thing tangible.

Shape your conclusions into a lien

After selection interviews you’ll find that you will have lots of interesting thoughts and ideas bouncing around your brain, but more than likely in not any clear structure. The results will be much easier to understand and convey in front of large audiences if they are purchased into a very clear narration.

The simplest way to do this to accomplish this is to put everything upon paper and sift through the results to create a final specific story.

Post-it notes & a light board

* Put all the concepts, creative ideas and results you seen in each interview onto post-it notes (each point must be on its own note).
* Attempt to avoid long paragraphs as you’ll need to be able to quickly scan it and know what it identifies, each post-it should simply contain up to 10 terms.
* Twenty-four hours a day use short quotes or simple summaries if they will sum up the finding very well.
* Squeeze in a number or an interviewee name towards the corner so that you can keep track where each sticky came from.
* If you interviewed people by differing organizations (for case in point new and returning customers) patterns will be easier to place if you place a symbol to each post-it (or used shade co-ordinated post-its) to show which will group that they belonged to.

After the selection interviews you’ll know the common themes that show up through the interviews, so approach the post-its around and group them accordingly.

Take some time with this kind of, you may find the initial groupings improve over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you will notice the whole of your results at once, instead of seeing a small part on a screen any kind of time one time. Looking at the ‘big picture’ will allow you to visualise what’s going on more easily than attempting this kind of visualisation in your head alone. An additional is that post-its give you the overall flexibility to make further changes to the diagram whenever needed.

For anyone who is able to, make this happen on a white colored board. This has 2 advantages:

* You’re able to draw rings around the groupings, and add annotations where required.
* The post-its can easily stick and stay to need all of them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re building a visual portrayal (almost a mind map) of the final result. Once it’s visualized, you will discover it’ll make a lot more good sense.

Don’t forget for what reason you were conducting the interviews

The first article emphasized the need to have a specific goal the moment conducting the interviews:

“The aims of interviews in order to discover:

5. Users’ goals and needs.
* Just how users complete tasks in your site (or would carry out if operation was available).
* What users think the site provides them (and what more that they really want/need). ”

This might act as a handy framework to apply your results, and should always be remembered although conducting the analysis. Nonetheless keep in mind that the advantage of interviews is usually their flexibility so if you look placing another solution focus on the results explains your studies, you can do thus.

Bounce your ideas off other people

Stand in entrance of your post-its and speak your studies through with someone (or several people). Encourage concerns. You will not be allowed to answer just about every question, however, you will find exactly where gaps in the explanations happen to be. Talking through your findings might also help additionally clarify your thoughts, and you’ll know where the gaps are inside your overall picture.

You may also discover bouncing recommendations off people that didn’t attend the selection interviews useful. Experiencing the outcomes with an individual with a diverse perspective from your own can make ideas you might not have considered otherwise.

Take your time

There is a first couple of several hours will be filled with a frenzy of producing and grouping post-its, you should then sleeping on the final result. You will find your subconscious stop on concentrating on the problems, and you might well get you wake up with even more ideas, or perhaps when having a soak in a bath, or on the walk home… There always exists further portions to add, and changes to be created to your affinity diagram.

Developing your studies from selection interviews is like possessing a photograph manually ,. It takes some if you hurry through the method then the consequence is quite a bit less it should be. Take some time over the every stage, you should have been given a phenomenal amount info to process during the selection interviews, so ensure the whole thing relevant gets down and a clear general message can develop.


Once you aren’t done it really leaves the ‘simple’ couple of:

* Producing whatever improvements are needed to your site
5. Producing personas
* Diagnosing problems with your current site
5. Directing fresh design ideas

another one of your thousands of problems interviews may feed incredibly useful data into . But these “small” complications might be made easier knowing your hard work will probably pay off arrive go live.

As mentioned in the previous document “interviews are an easy way to find specific information about the users”, just remember that more attempt is needed than expected to take out those excellent results.