You’ve carried out the selection interviews – enlightening weren’t that they? It’s now time to put all that information gowns in your head down on paper, and pull all this together to a complete photo.

This article uses on from our previous content which gave tips on how to carry out the interviews themselves. In this article we give you some conceivable techniques to make use of whilst studying your interviews, helping mould your benefits into a thing tangible.

Application form your studies into a narration

After selection interviews you’ll find that you might have lots of interesting thoughts and ideas jumping around your mind, but probably in not any clear framework. The results will be much easier to understand and convey to others if they are bought into a obvious narration.

The ultimate way to do this to accomplish this is to put everything down on paper then sift through the results to build a final unified story.

Sticky notes & a white colored board

2. Put all the concepts, concepts and findings you seen in each interview onto post-it notes (each point should be on its own note).
* Try to avoid long content as you should be able to quickly scan that and know what it identifies, each post-it should only contain approximately 10 terms.
* Twenty-four hours a day use short quotes or simple summaries if that they sum up the finding well.
* Put in a number or perhaps an interviewee name to the corner to help you keep track wherever each post-it came from.
* If you interviewed people out of differing teams (for case in point new and returning customers) patterns will be easier to place if you put a symbol on each post-it (or used color co-ordinated post-its) to show which usually group that they belonged to.

After the selection interviews you’ll know the dimensions of the common styles that appear through the interviews, so complete the post-its around and group these people accordingly.

Take your time with this kind of, you may find the first groupings change over time. This is called an ‘affinity diagram’. An advantage of using post-its is that lit . the entirety of your results at once, instead of seeing a little part on a screen any kind of time one time. Witnessing the ‘big picture’ will let you visualise what is going on more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the versatility to make additionally changes to your diagram whenever needed.

When you are able to, try this on a white-colored board. This has 2 positive aspects:

* You’re able to draw wedding rings around the teams, and add réflexion where necessary.
* The post-its probably stick and stay where you need them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re setting up a visual portrayal (almost a mind map) of the end result. Once it has the visualized, you will find it’ll generate a lot more impression.

Don’t forget why you had been conducting the interviews

The first document emphasized the necessity to have an obvious goal when conducting the interviews:

“The aims of interviews in order to discover:

5. Users’ needs and goals.
* Just how users finished tasks with your site (or would carry out if operation was available).
* What users believe the site offers them (and what more they really want/need). ”

This might act as a helpful framework to put on your findings, and should always be remembered even though conducting the analysis. Yet keep in mind that the beauty of interviews is normally their overall flexibility so if you feel placing an alternative focus on the results clarifies your studies, you can do hence.

Bounce your ideas off someone else

Stand in front side of your post-its and discuss your conclusions through with someone (or several people). Encourage questions. You will not be qualified to answer just about every question, however you will find in which gaps inside your explanations will be. Talking throughout your findings may even help even more clarify your opinions, and you’ll know where the gaps are in the overall picture.

You may also locate bouncing creative ideas off people who didn’t attend the interviews useful. Seeing the results with someone with a unique perspective from your own can make ideas you may possibly not have considered normally.

Take your time

There is a first couple of hours will be filled with a frenzy of writing and grouping post-its, you must then sleeping on the end result. You will find the subconscious will help keep on focusing on the problems, and you might well get you arise with additional ideas, or when going for a soak within a bath, or on the walk home… There will always be further bits to add, and changes to be created to your affinity diagram.

Growing your studies from interviews is like designing a photograph manually ,. It takes as well as if you speed through the method then the final result is quite a bit less it should be. Spend some time over the each stage, you may have been given a phenomenal amount details to method during the selection interviews, so ensure anything relevant gets down and a clear total message is able to develop.


Once you’re done it just leaves the ‘simple’ matter of:

* Producing whatever alterations are had to your site
* Producing personas
* Diagnosing problems with your existing site
2. Directing new design principles

another one in the thousands of concerns interviews may feed incredibly useful facts into . Require “small” challenges might be made easier knowing your hard work will pay for off come go live.

As i have said in the previous document “interviews are an easy way to find specific information about the users”, remember more effort and hard work is needed than expected to take out those fabulous results.