You’ve carried out the interviews – informative weren’t they? It’s now time to put the only thing that information absolutely in your head down on paper, and pull everything together to a complete picture.

This article uses on from your previous article which provided tips on how to perform the interviews themselves. In this article we give you some practical techniques to apply whilst studying your interviews, helping mildew your results into some thing tangible.

Kind your studies into a société

After interviews you’ll find that you have lots of interesting thoughts and ideas moving around your head, but most likely in no clear framework. The benefits will be easier to understand and convey to others if they are bought into a distinct narration.

The ultimate way to do this to achieve this is to set everything down on paper after which sift through the results to build a final specific story.

Post-it notes & a white-colored board

* Put all the concepts, creative ideas and findings you present in each interview onto sticky notes (each point must be on its own note).
* Attempt to avoid long content as you’ve got to be able to quickly scan that and know very well what it refers to, each post-it should simply contain about 10 ideas.
* Twenty-four hours a day use brief quotes or simple summaries if that they sum up the finding well.
* Put a number or an interviewee name for the corner so you can keep track exactly where each post-it came from.
* If you evaluated people right from differing groupings (for example new and returning customers) patterns will be easier to place if you set a symbol on each post-it (or used colorations co-ordinated post-its) to show which in turn group they will belonged to.

After the interviews you’ll know the dimensions of the common designs that appear through the selection interviews, so move the post-its around and group all of them accordingly.

Spend some time with this kind of, you may find the first groupings adjust over time. Sometimes it is called a great ‘affinity diagram’. An advantage of using post-its is that you can observe the entirety of your effects at once, rather than seeing a little part over a screen any kind of time one time. Witnessing the ‘big picture’ will let you visualise the proceedings more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the versatility to make further more changes to the diagram whenever needed.

When you are able to, accomplish this on a white-colored board. It has 2 positive aspects:

* It is possible to draw bands around the groups, and add observation where necessary.
* The post-its are likely to stick and stay where you need them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re making a visual rendering (almost a mind map) of the effect. Once it has the visualized, you’ll find it’ll generate a lot more sense.

Don’t forget how come you were conducting the interviews

The first article emphasized the necessity to have a clear goal when conducting the interviews:

“The aims of interviews are to discover:

2. Users’ needs and goals.
* How users finish tasks in your site (or would do if functionality was available).
* What users believe the site provides them (and what more they will really want/need). ”

This could act as a handy framework to put on your findings, and should end up being remembered even though conducting the analysis. Nevertheless keep in mind that the beauty of interviews is certainly their versatility so if you come to feel placing an alternative solution focus on the results makes clear your results, you can do therefore.

Bounce your ideas off someone else

Stand in the front of your post-its and speak your studies through with someone (or several people). Encourage queries. You will not be qualified to answer every single question, nevertheless, you will find wherever gaps in your explanations happen to be. Talking through your findings might also help further more clarify your opinions, and you’ll realise where the spaces are inside your overall photo.

You may also locate bouncing recommendations off those that didn’t show up at the interviews useful. Discovering the outcomes with an individual with a diverse perspective from your can generate ideas do not have considered otherwise.

Take your time

You will find the first couple of hours will be filled with a frenzy of posting and collection post-its, you should then sleeping on the final result. You will find your subconscious could keep on working away at the problems, and you may well discover you awaken with additionally ideas, or when having a soak in a bath, or on the walk home… There always exists further bits to add, and changes to be created to your cast diagram.

Producing your findings from interviews is like possessing a photograph manually ,. It takes some if you dash off to through the procedure then the effect is much less it should be. Take some time over the every single stage, you will get been given a phenomenal amount info to method during the selection interviews, so ensure all relevant gets down and a clear general message has the ability to develop.


Once occur to be done it just leaves the ‘simple’ matter of:

* Producing whatever adjustments are was required to your site
5. Producing matrimonios
* Figuring out problems with your current site
5. Directing fresh design concepts

another one in the thousands of problems interviews can feed extremely useful facts into . But these “small” problems might be made easier knowing the hard work will probably pay off arrive go live.

As i have said in the previous content “interviews are a great way to find in-depth information about the users”, just remember that more work is needed than expected to get those good results.