You’ve executed the interviews – informative weren’t they will? It’s now time to put everything information that is definitely in your head down on paper, and pull all this together into a complete picture.

This article comes after on from our previous content which gave tips on how to perform the selection interviews themselves. In this article we give you some practical techniques to use whilst analyzing your interviews, helping form your outcomes into a thing tangible.

Style your results into a société

After interviews you’ll find that you might have lots of interesting thoughts and ideas moving around the head, but probably in simply no clear framework. The results will be better to understand and convey in front of large audiences if they are purchased into a distinct narration.

The best way to do this to achieve this is to put everything upon paper and sift through the results to create a final unified story.

Sticky notes & a white board

* Put all the concepts, ideas and findings you present in each interview onto post-it notes (each point must be on its own note).
* Try to avoid long sentences as you’ve got to be able to quickly scan this and know what it identifies, each sticky should only contain up to 10 ideas.
* Twenty-four hours a day use brief quotes or perhaps simple summaries if they will sum up the finding well.
* Put in a number or perhaps an interviewee name to the corner so that you can keep track exactly where each post-it came from.
5. If you interviewed people from differing groupings (for case in point new and returning customers) patterns will probably be easier to area if you place a symbol on each of your post-it (or used colorway co-ordinated post-its) to show which will group that they belonged to.

After the interviews you’ll know the dimensions of the common styles that show up through the selection interviews, so maneuver the post-its around and group these people accordingly.

Take some time with this, you may find the first groupings alter over time. This is often called an ‘affinity diagram’. An advantage of using post-its is that you can see the whole of your results at once, rather than seeing a little part on the screen any kind of time one time. Witnessing the ‘big picture’ will allow you to visualise the proceedings more easily than attempting this kind of visualisation in your mind alone. An additional is that post-its give you the flexibility to make additionally changes to the diagram whenever needed.

If you are able to, accomplish this on a white board. This has 2 advantages:

* Allows you to draw rings around the teams, and add annotations where necessary.
* The post-its can easily stick and stay where you need them (rather than deciding to fall towards the floor at the most inopportune times).

Essentially you’re creating a visual rendering (almost a mind map) of the final result. Once it can visualized, you will find it’ll help to make a lot more perception.

Don’t forget why you were conducting the interviews

The first content emphasized the need to have an obvious goal the moment conducting the interviews:

“The aims of interviews in order to discover:

2. Users’ goals and needs.
* How users complete tasks on your site (or would do if operation was available).
* What users think the site gives them (and what more they really want/need). ”

This may act as a helpful framework to use your studies, and should be remembered although conducting the analysis. Yet keep in mind that the advantage of interviews is normally their flexibility so if you think placing an alternative focus on the results makes clear your conclusions, you can do so.

Bounce your opinions off someone else

Stand in the front of your post-its and speak your studies through with someone (or several people). Encourage problems. You will not be competent to answer just about every question, nevertheless, you will find wherever gaps in the explanations are. Talking through your findings will also help further more clarify your thoughts, and you’ll understand where the breaks are within your overall picture.

You may also locate bouncing choices off people who didn’t be present at the interviews useful. Experiencing the benefits with an individual with a distinctive perspective from your can create ideas will possibly not have considered otherwise.

Take your time

You will find the first couple of several hours will be filled up with a madness of crafting and grouping post-its, you should then sleep on the result. You will find the subconscious keeps on taking care of the problems, and you might well locate you awake with further ideas, or when taking a soak in a bath, or perhaps on the walk home… There will always be further bits to add, and changes to be made to your affinity diagram.

Developing your results from interviews is like designing a photograph manually ,. It takes time and if you dash through the process then the result is not as it should be. Take some time over the every stage, you will get been given an outstanding amount details to process during the interviews, so ensure almost everything relevant gets down and a clear total message can develop.


Once occur to be done it really leaves the ‘simple’ couple of:

* Making whatever alterations are needed to your site
5. Producing matrimonios
* Figuring out problems with your existing site
5. Directing new design ideas

another one of your thousands of problems interviews can feed amazingly useful info into . Require “small” problems might be possible knowing your hard work pays off arrive go live.

As i have said in the previous content “interviews are an easy way to find in-depth information about your users”, remember more hard work is needed than expected to take out those brilliant results.